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“the name is familiar to me” [SPEC] 

The parodies of Sherlock Holmes began almost as soon as the short stories began appearing in The Strand Magazine. And parody plots required parody names.

Bill Mason, BSI ("White Mason") began keeping a log of the silly iterations and manifestations of Sherlock Holmes's name over the years and has turned it into a book, A Holmes By Any Other Name. But more than a cataloging of names, it's a story about how Sherlock Holmes was been inextricably woven into the fabric of popular culture over a century or more.

We also touch on Pursuing Sherlock Holmes, Bill's other Sherlockian book — evidence of his polymath personality — as well as the Fresh Rashers, a rather intriguing and fun group.

We also have another installment of "As We Go to Press" with Mattias Boström, co-editor of the Sherlock Holmes and Conan Doyle in the Newspapers series. Try your hand at the latest Canonical Couplet quiz, see if you can figure out the story we're referring to, and you might win a prize. Listen closely because we have a bonus contest embedded within Bill's interview as well.

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