I Hear of Sherlock Everywhere

"Hung About and Screened" [BRUC]

<div class="separator" style="clear: both; text-align: center;"><a href="http://www.amazon.com/gp/product/B004QOB8SO/ref=as_li_ss_il?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B004QOB8SO" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://ws.assoc-amazon.com/widgets/q?_encoding=UTF8&Format=_SL160_&ASIN=B004QOB8SO&MarketPlace=US&ID=AsinImage&WS=1&tag=thebakerstree-20&ServiceVersion=20070822" /></a></div><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thebakerstree-20&l=as2&o=1&a=B004QOB8SO" style="border: none !important; margin: 0px !important;" width="1" />Would you like a chance to meet Benedict Cumberbatch, the star of <b><a href="http://www.amazon.com/gp/product/B004QOB8SO/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B004QOB8SO">the new Sherlock series</a></b>? Or co-creator Steven Moffat and producer Sue Vertue?<br /><br />Even better: how would you like a chance to see excerpts from the first episode in Season 2, "A Scandal in Belgravia"? Well, here's your chance.<br /><br />We have a special offer from the nice folks at <a href="http://www.pbs.org/wgbh/masterpiece/sherlock/">PBS Masterpiece</a> (the very same people who gave us a chance <a href="http://www.bakerstreetblog.com/2010/10/more-to-me-than-twitter-illu.html">to host a Twitter chat</a> when Season One aired in October of 2011) have presented to us and we in turn present to you. We hope that you'll be able to take the time to share this news and participate in this offer for "super fans."<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nzmtCTtPBgLlfyyilFDGsszO1KKoDSUO8NBDDHA7K1lZVbSu4GC2BIRIWYK16ehllT2H4zgmsv2s9FJY-xQuB_WV2gmldemg1DgmYnYJIEiUHsCl-gx6A-aW22BQxCaq7mzouGr6eIK1/s1600/PBS+Sherlock+SuperFans+May2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="425" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2nzmtCTtPBgLlfyyilFDGsszO1KKoDSUO8NBDDHA7K1lZVbSu4GC2BIRIWYK16ehllT2H4zgmsv2s9FJY-xQuB_WV2gmldemg1DgmYnYJIEiUHsCl-gx6A-aW22BQxCaq7mzouGr6eIK1/s640/PBS+Sherlock+SuperFans+May2.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Click image to enlarge</td></tr></tbody></table><br />Masterpiece and PBS are hosting an evening event in New York City on <b>Wednesday, May 2</b>, celebrating the premiere of <a href="http://www.amazon.com/gp/product/B004QOB8SO/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B004QOB8SO">Sherlock, Series 2</a>. There are limited tickets to this public event, but PBS would like you to have the chance to attend! RSVP's will only be taken <a href="mailto:ibelieveinsherlock@pbs.org">via e-mail</a>, so get your note in and please feel free to spread the word.<br /><br />In case you're not convinced, here's a video clip of what you may expect to see:<br /><br /><br /><center><object height="300" width="500"> <param name = "movie" value = "http://www-tc.pbs.org/s3/pbs.videoportal-prod.cdn/media/swf/PBSPlayer.swf" >    </param><param name="flashvars" value="width=500&height=300&video=2188153420&player=viral&end=0&lr_admap=in:warnings:0;in:pbs:0" />    <param name="allowFullScreen" value="true">   </param><param name = "allowscriptaccess" value = "always" >    </param><param name="wmode" value="transparent">   </param><embed src="http://www-tc.pbs.org/s3/pbs.videoportal-prod.cdn/media/swf/PBSPlayer.swf" flashvars="width=500&height=300&video=2188153420&player=viral&end=0&lr_admap=in:warnings:0;in:pbs:0" type="application/x-shockwave-flash" allowscriptaccess="always" wmode="transparent" allowfullscreen="true" width="500" height="300" bgcolor="#000000"></embed></object><div style="background: transparent; color: grey; font-family: Arial, Helvetica, sans-serif; font-size: 11px; margin-top: 5px; text-align: center; width: 500px;">Watch <a href="http://video.pbs.org/video/2188153420" style="color: #4eb2fe !important; font-weight: normal !important; height: 13px; text-decoration: none !important;" target="_blank">Sherlock Season 2: A Scene from Ep. 1</a> on PBS. See more from <a href="http://www.pbs.org/wgbh/masterpiece/" style="color: #4eb2fe !important; font-weight: normal !important; height: 13px; text-decoration: none !important;" target="_blank">Masterpiece.</a></div></center><br /><br />And for those of you who are <i>really</i> into the show, here's an opportunity to lock in a pre-order of <a href="http://www.amazon.com/gp/product/B004QOB8SO/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B004QOB8SO"><b>Sherlock: Season Two</b></a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=thebakerstree-20&l=as2&o=1&a=B004QOB8SO" style="border: none !important; margin: 0px !important;" width="1" /> (price guaranteed) from Amazon.<br /><br /><i>When you make purchases from the links we share, it provides us with a stream of revenue to help keep this site running. Thank you for your generosity.</i><br />--<br />Pre-order <b><a href="http://www.amazon.com/gp/product/B004QOB8SO/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B004QOB8SO">Sherlock: Season Two</a></b>:<br /><iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=thebakerstree-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B004QOB8SO" style="height: 240px; width: 120px;"></iframe>

"Hung About and Screened" [BRUC]

Would you like a chance to meet Benedict Cumberbatch, the star of the new Sherlock series ? Or co-creator Steven Moffat and producer Sue Ver...

+ Read more »

by Scott Monty

"A Government Matter" [SIGN]

<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4TleLDWGBthEJLEIG2q7QbHdjpKPiQgQBjdaweV26EmVRgHEBj79F-1Jql9PKe0BkmCyZuLzDtjH0OOC-62MbzUK_FXVi_5qdPh25YOwr7HETI7DPPyGS-WAjkDJyzOI2F4tqW7WUXnJP/s1600/PamBruxner.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4TleLDWGBthEJLEIG2q7QbHdjpKPiQgQBjdaweV26EmVRgHEBj79F-1Jql9PKe0BkmCyZuLzDtjH0OOC-62MbzUK_FXVi_5qdPh25YOwr7HETI7DPPyGS-WAjkDJyzOI2F4tqW7WUXnJP/s320/PamBruxner.jpg" width="253" /></a></div>Pamela Bruxner, BSI ("The British Government") died on March 28, 2012 at the age of 77.  Pam was a medical secretary at Maidstone Hospital and among her many talents, had a great love and knowledge of music.  Her secretarial skills and musical knowledge were used to great advantage with several musical and dramatic societies.  She was an Associate member of Glyndebourne, an operatic cultural institution, and hosted their annual picnic for groups of friends.  The caveat to attend the picnic was that one had to help prepare an elaborate spread and carry chairs and tables to the gardens. <br /><br />After the death of her musician husband, Mervyn Bruxner in 1973, Pam joined <a href="http://www.sherlock-holmes.org.uk/">The Sherlock Holmes Society of London</a>.  Among her many contributions to the Society was her highly-acclaimed dramatization of "The Three Students," which was performed at the 1988 expedition to Oxford, with the late Bernard Davies directing and appearing as Holmes.  Pam served as Meetings Secretary of the Society from 1989 to 2005, edited or co-edited nine of the Society's handbooks, was made an Honorary Member of the Society in 2003, received the Tony Howlett Award in 2006, and wrote the Foreword to Volume Two of <i>The Best of 'The Sherlock Holmes Journal'</i>  (2011). <br /><br />Pam met Geoffrey Stavert on the 1988 Switzerland pilgrimage and, to the delight of their friends, they became inseparable companions.  After Geoffrey's death in 2002, Pam moved to a beautiful village on the Kent/Sussex border, where she immersed herself in local artistic and musical societies.  Pam's interests also included Jane Austen, Dorothy L. Sayers, and Margery Allingham, and was a member of their societies. <br /><br />Pamela Bruxner was invested into The Baker Street Irregulars in 1998 as "The British Government."<br /><br />You may read her obituary from the Sherlock Holmes Society of London <a href="http://www.sherlock-holmes.org.uk/press_cutting.php?id=280"><b>by clicking here</b></a>.<br /><br />If you have any special memories of Pam that you would care to share, please leave us a comment.<br /><br /><span style="font-size: x-small;"><i>Photo credit: <a href="http://www.flickr.com/photos/shsl/5171194105/">The Sherlock Holmes Society of London (Flickr)</a></i></span><br /><br /><br />--

"A Government Matter" [SIGN]

Pamela Bruxner, BSI ("The British Government") died on March 28, 2012 at the age of 77. Pam was a medical secretary at Maidstone ...

+ Read more »

by Scott Monty

"A Hundred Years Under" [HOUN]

We're all aware that today marks 100 years since the <i><a href="http://en.wikipedia.org/wiki/RMS_Titanic">R.M.S. Titanic</a></i> struck an iceberg and sunk to the depths of the North Atlantic Ocean. The reason we bring it up here is because of a few minor connections with the Canon: the <b><a href="http://www.ihearofsherlock.com/2011/04/of-it-first-by-that-strange-wireless_14.html#.VS0ghPnF-AU" rel="nofollow" target="_blank">Marconi wireless</a></b> that was used on the ship, as well as Bill Seil's book <b><i><a href="http://www.amazon.com/dp/0947533354?tag=thebakerstree-20&camp=213761&creative=393545&linkCode=bpl&creativeASIN=0947533354&adid=1BH8MGKHJ6CP1JSGVDZJ&&ref-refURL=http%3A%2F%2Fwww.bakerstreetblog.com%2F2011%2F04%2Fheard-of-it-first-by-that-strange.html" rel="nofollow" target="_blank">Sherlock Holmes and the Titanic Tragedy: A Case to Remember</a></i></b> that found the great detective on board the vessel for its maiden voyage.<br />
<br />
But we'd like to stop for a moment and simply take this auspicious occasion to remember the 1,517 people who perished that cold night exactly 100 years ago. To do so, we share this short playlist of songs that were said to have been the last played by the band: "Song d'Automne" and two different versions of "Nearer, My God To Thee" from the 1958 film <b><i><a href="http://www.amazon.com/gp/product/B006ML50TC/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B006ML50TC" rel="nofollow" target="_blank">A Night to Remember</a></i></b> and of course the 1997 film <b><i><a href="http://www.amazon.com/gp/product/B006H5120E/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B006H5120E" rel="nofollow" target="_blank">Titanic</a></i></b>.<br />
<br />
<br />
<center>
<iframe allowfullscreen="" frameborder="0" height="325" src="http://www.youtube.com/embed/videoseries?list=PL7621BF22DC7D1F2C&hl=en_US" width="580"></iframe></center>
<br />
<i><br /></i>
In addition to those heartfelt notes and tragic images, we also like to listen to Gavin Bryar's very odd and mesmerizing album <b><i><a href="http://www.amazon.com/gp/product/B0000040UW/ref=as_li_ss_tl?ie=UTF8&tag=thebakerstree-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B0000040UW" rel="nofollow" target="_blank">The Sinking of the Titanic</a></i></b>, with its haunting sounds of creaking metal, muffled voices and wistful strings.<br />
<br />
These videos and music are a sad reminder of the fragile souls who were taken from the world on that cold April night so long ago. May they and the <i>R.M.S. Titanic</i> rest in peace.<br />
<br />
P.S. You may note that while we usually time our posts at 2:21 a.m., this one was posted at 2:20 a.m. This was in observance of the local sinking time of the <i>Titanic</i>.<br />
<br />
<br />
--<br />
<br />
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=thebakerstree-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B006ML50TC" style="height: 240px; width: 120px;"></iframe>     <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=thebakerstree-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=0947533354" style="height: 240px; width: 120px;"></iframe>   <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=thebakerstree-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B0000034DL" style="height: 240px; width: 120px;"></iframe>   <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm.amazon.com/e/cm?lt1=_blank&bc1=000000&IS2=1&bg1=FFFFFF&fc1=000000&lc1=0000FF&t=thebakerstree-20&o=1&p=8&l=as4&m=amazon&f=ifr&ref=ss_til&asins=B0000040UW" style="height: 240px; width: 120px;"></iframe>     <br />
<br />

"A Hundred Years Under" [HOUN]

We're all aware that today marks 100 years since the R.M.S. Titanic struck an iceberg and sunk to the depths of the North Atlantic Ocea...

+ Read more »

by Scott Monty

Finding the Hidden Sherlock in Advertising

<div class="separator" style="clear: both; text-align: center;">
</div>
<h4 style="text-align: center;">
"to a collector of fairy tales" [HOUN]</h4>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQpSXPwM8Tue10iYq0OZ5AoA7sisIg0-yPHs_2pKgKebRhAYd7jU1qmV-I0TRRCPHmBCCsh5k98KORm1Lq-K6HOgxjWFywv4zyQ4uFTv7TqykhLYC5AszP57xFyPkhBiWgJT8Lvdv4EiZP/s1600/Come+with+a+story.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQpSXPwM8Tue10iYq0OZ5AoA7sisIg0-yPHs_2pKgKebRhAYd7jU1qmV-I0TRRCPHmBCCsh5k98KORm1Lq-K6HOgxjWFywv4zyQ4uFTv7TqykhLYC5AszP57xFyPkhBiWgJT8Lvdv4EiZP/s1600/Come+with+a+story.png" width="640" /></a></div>
<br />
<br />
We're used to seeing Sherlock Holmes in advertising. Indeed, the <a href="http://www.bakerstreetjournal.com/christmasannual2009.html">2009 <i>Baker Street Journal</i> Christmas Annual</a> was dedicated to that subject. From cigarettes and other tobacco products (naturally) to home security systems, vegetables, baby powder, appliances, cereal and more, Sherlock Holmes has been part of the imagery in advertising for over a century.<br />
<br />
<h3 style="text-align: center;">
"Did you notice nothing curious about that advertisement?" [3GAR]</h3>
<br />
In this case however, the target of the ad in question is the character himself. Or more specifically, the stories in which he appears.<br />
<br />
Ad agency Lowe created minimalist ads that feature storybook characters hidden within storybook characters, to promote the book exchange service at Colsubsidio’s Libraries that allows patrons come in with one book and leave with another. <br />
<br />
Titled "<i>Come with a story and leave with another</i>," the three illustrations of iconic characters (<a href="http://adsoftheworld.com/media/print/colsubsidio_book_exchange_snow_white_and_sherlock_holmes" target="_blank">Snow White</a>, <a href="http://adsoftheworld.com/media/print/colsubsidio_book_exchange_harry_potter_and_troy" target="_blank">Harry Potter</a> and <a href="http://adsoftheworld.com/media/print/colsubsidio_book_exchange_llttle_red_riding_hood_and_moby_dick" target="_blank">Little Red Riding Hood</a>) each feature another famous figure embedded within their familiar faces (Sherlock Holmes, the Trojan Horse and Moby Dick, respectively). <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVw-tkzyNzNEyQ7DqEbioIM920fDPAu9PNg7_DQwu1CY1y-gmyyZEXQg22armaWNoS_KHhlLzyCaAulIW4EAEDcLn8xkN-3kNnJBjh0TydZ5UPnoypmpOLpz7THPwgTo61B5t18mQNBfUp/s1600/littleredandmobydick.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Come with a story and leave with another - the hidden Moby Dick in Little Red Riding Hood" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVw-tkzyNzNEyQ7DqEbioIM920fDPAu9PNg7_DQwu1CY1y-gmyyZEXQg22armaWNoS_KHhlLzyCaAulIW4EAEDcLn8xkN-3kNnJBjh0TydZ5UPnoypmpOLpz7THPwgTo61B5t18mQNBfUp/s1600/littleredandmobydick.jpg" title="Little Red Riding Hood and Moby Dick" width="448" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwijlj5hH9SBSLlygovLpJqY2UcoGF_7sr_IuU6JhtRw2K9a3F-Vqs_Hp5cSyaK0DpTgVDPbboA_nqpGbWGAdQ12w351HhGqhkqoYXN48fq42ih7TXf0XedGED3o_mEVvGrgcsCjM6NoWB/s1600/harryandtroy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Come with a story and leave with another - Troy hidden in Harry Potter" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwijlj5hH9SBSLlygovLpJqY2UcoGF_7sr_IuU6JhtRw2K9a3F-Vqs_Hp5cSyaK0DpTgVDPbboA_nqpGbWGAdQ12w351HhGqhkqoYXN48fq42ih7TXf0XedGED3o_mEVvGrgcsCjM6NoWB/s1600/harryandtroy.jpg" title="Harry Potter and Troy" width="448" /></a></div>
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLHjvpDrUiRxhxDHXixNDl-xGicDMryFm3Kmj9phUyRQDC7U2aSe7NA4KrsYuy_Yt-7yanuXGsu0-ST-PasHzlPYIxFHDDLt2ASnnjmHOnPwClmptSXOMaUtJxzXiyqXbwIFgumGkcfe8o/s1600/SnowWhiteandSherlock.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Come with a story and leave with another - Sherlock Holmes hidden in Snow White" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLHjvpDrUiRxhxDHXixNDl-xGicDMryFm3Kmj9phUyRQDC7U2aSe7NA4KrsYuy_Yt-7yanuXGsu0-ST-PasHzlPYIxFHDDLt2ASnnjmHOnPwClmptSXOMaUtJxzXiyqXbwIFgumGkcfe8o/s1600/SnowWhiteandSherlock.jpeg" title="Snow White and Sherlock Holmes" /></a></div>
<br />
We hope that the campaign will spark some imagination and curiosity among young readers and lead them to Sherlock Holmes. <br />
<br />
<br />
Originally posted on <a href="http://headvertising.tumblr.com/post/20903655422/come-with-a-story-and-leave-with-another">Headvertising</a>, found via <a href="http://www.mymodernmet.com/profiles/blogs/cosubsidio-book-exchange-advertising">My Modern Met</a>.<br />
<br />
Do you like this post? Please consider sharing it.<br />
<br />
--<br />
<br />