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“a man who is popular with all who know him” [TWIS] 

Thanks to the efforts of Arthur Conan Doyle, Sherlock Holmes quickly rose from obscurity to a household name in the late Victorian era.

As Watson told Holmes in A Study in Scarlet:
“Your merits should be publicly recognized. You should publish an account of the case. If you won’t, I will for you.”
And so he did. And since the final story was published in 1927, the Sherlock Holmes canon has never been out of print. Some even say it's the second best-selling book after the Bible.

Eventually the Sherlock Holmes stories would be published in over 100 languages, and collector Don Hobbs, BSI (“Inspector Lestrade”) managed to acquire just about every version before donating his 8,000-book collection to Southern Methodist University

This just goes to show how universally popular Sherlock Holmes is.

Don spoke with I Hear of Sherlock Everywhere on Episode 64:

Popularity being a topic of interest to schoolchildren, we can only imagine how it's going at Baker Street Elementary...

Baker Street Elementary follows the original adventures of Sherlock Holmes and John Watson, as they and their friends work through the issues of elementary school in Victorian London. An archive of all previous episodes can be viewed at www.bakerstreetelementary.org.